In January, Jurgen Klopp announced his intention to step down as Liverpool’s manager and mentioned his plan to take a break before considering a return to coaching. Now that the season has ended, Klopp is enjoying the early stages of his hiatus from football.
Despite this, his representatives have been active; they’ve secured a new arrangement for him after his departure from Liverpool. Klopp’s management team, Project MJK, has entered into a three-year partnership with the international sports marketing firm SPORTFIVE, which will manage his commercial and marketing activities.
The agreement between Jurgen Klopp’s management team, Project MJK, and SPORTFIVE aims to boost Klopp’s international brand presence, focusing on developing partnerships and expanding markets, particularly in Asia and the USA. This collaboration has already taken steps to enhance Klopp’s global fan engagement, such as launching his personal Instagram account as part of a broader strategy to extend his influence worldwide.
Mike Jaggle, the managing director of MJK, expressed excitement about the partnership, highlighting SPORTFIVE’s industry-leading experience and extensive global network as crucial elements that will support MJK’s growth and explore new opportunities beyond Germany.
Philipp Hasenbein, COO of SPORTFIVE, commended Klopp for his qualities of excellence, mentorship, emotional intelligence, leadership, and vision, noting the shared values between Klopp and SPORTFIVE. The partnership aims to further elevate Klopp’s international profile.
Ron Wiegand, senior vice president of global athlete & team marketing at SPORTFIVE, also expressed enthusiasm about partnering with Project MJK and Jurgen Klopp, looking forward to promoting Klopp’s global brand through various initiatives, including social media management, media partnerships, and authentic commercial relationships in the coming years.