The Top Cologne for Men, According to a Fragrance Expert Who's Sampled Them All

Choosing the ideal men’s cologne is a personal journey influenced by budget, taste, and occasion, all with the aim of enhancing one’s natural scent. The variety of cologne compositions allows for a range of fragrances, each crafted to complement and highlight an individual’s character, enhancing their experience and that of those around them. On the other hand, a poorly chosen cologne can have the opposite effect, as anyone who has encountered an overpowering fragrance knows.

The art of selection is crucial. To find the cologne that suits you best, it’s important to familiarize yourself with different fragrance families and identify which ones align with your lifestyle. For example, woody, citrus, or aromatic fragrances are often preferred for daily use, becoming a “signature scent” that others associate with you.

Leila Zagwolsky, co-founder and CEO of LUXSB, says, “Woody scents are known for their depth and warmth, often perceived as classically masculine.” In contrast, aromatic and citrus fragrances are described as “lively, invigorating, and versatile,” making them excellent choices for all-season wear. While spicy or leather scents are more intense, they also have their moments, offering a rich sensory experience when the occasion calls for it.

Whether you’re looking for a daily staple, a mood booster for gloomy days, or a bold choice for special occasions, there’s an exceptional fragrance that’s sure to draw compliments and resonate with you personally. Each scent has been meticulously selected and cherished by our team.

GQ’s Top Picks for Men’s Cologne