Diddy Declines to Sign DMX, Citing Concerns Over “Rough” and “Unmarketable” Voice

Diddy opted not to sign DMX, expressing concerns that the rapper’s voice was “rough” and “unmarketable.” At the time, Diddy was focused on cultivating a polished image and sound that aligned with mainstream commercial success. He felt that DMX’s distinctive vocal style, marked by its rawness and intensity, might not resonate with a wider audience … Read more